Kerrington's Heart is a Kentucky-based non-profit and graphic designer Danielle Meadows-Stinnett's favourite brand. Danielle loves superheroes. But the heroes she's met through this locally-rooted organisation don't wear capes. They are children experiencing congenital heart defects, their families and their caregivers. This is the story of an early-career branding assignment that became a mission, a cause and a community.
Danielle's website: www.lexoctane.com
EPISODE TRANSCRIPT: www.pilgrimage.design/12-kerrington
What is this podcast?
Case studies in brand loyalty, equipping you to better connect with your audience. In each episode, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion.
Podcast artwork created with the help of Canva AI.
AI policy: www.pilgrimage.design/ai-policy
Who am I?
I'm Sam Thorogood. I help Christian entrepreneurs clarify and communicate their mission through branding.
My website: www.pilgrimage.design
Final thing (I promise)!
I'd love for you to check out my newsletter at the crossroads between Christianity and design: pilgrimagedesign.substack.com