Marketing and branding are among the main business growth drivers, but their priority in the boardroom is often overlooked.
Each month we’re inviting one international marketer or brand manager we admire for a candid conversation about how to grow viable brands and businesses. Let’s see what worked and, just as important, what didn’t work for these amazing practitioners by addressing the hurdles of global marketing management.
Join Brandingmag’s exclusive podcast to keep increasing your worth and let’s prove that branding’s rightful place is at the core of every business. If you’re looking to grow your brand or community – locally, internationally, or across cultures – this one’s for you.
FOLLOW us on social:
LinkedIn: https://www.linkedin.com/company/brandingmag/
Instagram: https://www.instagram.com/branding.mag/
Twitter: https://twitter.com/brandingmag
Hosted on Acast. See acast.com/privacy for more information.
Marketing and branding are among the main business growth drivers, but their priority in the boardroom is often overlooked.
Each month we’re inviting one international marketer or brand manager we admire for a candid conversation about how to grow viable brands and businesses. Let’s see what worked and, just as important, what didn’t work for these amazing practitioners by addressing the hurdles of global marketing management.
Join Brandingmag’s exclusive podcast to keep increasing your worth and let’s prove that branding’s rightful place is at the core of every business. If you’re looking to grow your brand or community – locally, internationally, or across cultures – this one’s for you.
FOLLOW us on social:
LinkedIn: https://www.linkedin.com/company/brandingmag/
Instagram: https://www.instagram.com/branding.mag/
Twitter: https://twitter.com/brandingmag
Hosted on Acast. See acast.com/privacy for more information.
“We found that differentiation matters, and it matters more if you’re a relatively smaller brand or if you’re in an emerging market.” Prof. dr. Koen Pauwels also explains that brand equity is really how consumers on the market react differently to your product because it has the brand.
Martin Schiere, Principal and Consumer Goods Strategy Lead at Glocalities (our podcast host) and his guest, Distinguished Prof. of Marketing at Northeastern University, talk about how mature and emerging markets imply different levels of importance for brand assets; what and when to measure; what makes the ultimate difference in the marketing funnel in the different markets; and more, through the lens of his impressive studies and work experience.
• Nissan and Toyota test;
• Brasil and UK study;
• Nike, Patagonia, and Starbucks;
• and more
Hosted on Acast. See acast.com/privacy for more information.