Trust is the backbone of every personal brand, whether you name it or not. It shows up in how you communicate, how consistently you follow through, how you handle hybrid work, and how you show sensitivity—or don’t—when people need it most. In a workplace culture filled with mixed signals, missed expectations, and performative “niceness,” trust has become the true measure of credibility. It determines whether people feel grounded with you or guarded around you, whether they choose to follow yo...
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Trust is the backbone of every personal brand, whether you name it or not. It shows up in how you communicate, how consistently you follow through, how you handle hybrid work, and how you show sensitivity—or don’t—when people need it most. In a workplace culture filled with mixed signals, missed expectations, and performative “niceness,” trust has become the true measure of credibility. It determines whether people feel grounded with you or guarded around you, whether they choose to follow yo...
The Strategic Power of Intentional Connection with Sonya Olds Som
Branding Room Only with Paula T. Edgar
54 minutes
3 months ago
The Strategic Power of Intentional Connection with Sonya Olds Som
Too many professionals—especially in the legal field—spend so much time focused on delivering excellent work that they forget to build a personal brand that reflects it. That oversight becomes clearer with each career transition, leadership aspiration, or missed opportunity to stand out. That’s why I had to bring this episode back. Sonya Olds Som is an experienced executive recruiter, former practicing attorney, and someone who has worked at the highest levels of legal talent strategy and sea...
Branding Room Only with Paula T. Edgar
Trust is the backbone of every personal brand, whether you name it or not. It shows up in how you communicate, how consistently you follow through, how you handle hybrid work, and how you show sensitivity—or don’t—when people need it most. In a workplace culture filled with mixed signals, missed expectations, and performative “niceness,” trust has become the true measure of credibility. It determines whether people feel grounded with you or guarded around you, whether they choose to follow yo...
