In this transformative episode of Branding Your Business, host Praise Santos McKenna sits down with Hooman Radfar—computer scientist, startup founder (AddThis → Oracle), and CEO of Collective—to unpack the often-overlooked struggles of self-employed professionals.
They deep‑dive into why an S‑Corp tax election (aka “S‑election”) can save you ~$10K annually, when it’s worth the paperwork overhead, and how Collective is building a full suite (think: payroll, CFO resources, insurance) for service‑based solo founders.
Along the way, Hooman shares how his immigrant parents’ small business shaped his mission, the company’s people-first culture, and the Japanese principle of kaizen (continuous small improvements). You’ll walk away relieved, informed, and ready to thrive without financial burnout.
Get one month free with Collective: http://share.collective.com/PM3798
Connect with Hooman:
https://www.linkedin.com/in/hooman
https://www.instagram.com/hoomanradfar
View the transcript of the episode HERE!
Join the Building & Becoming Community Waitlist
Get our Brand Guide
Learn more about Brand Coaching (pro tip: mention this podcast and get some cool perks!)
Connect with Praise: