In this episode, Host Jesse McFarland meets with Lauren Schwartz, CEO and founder of Loft325. Lauren shares the importance of good design in marketing and branding for e-commerce companies all while Jesse drinks beer. :)

Here's a timestamp:

• Montucky Cold Snack Branding [00:00:48]
• Difference between Designer and Creative [00:04:15] 
• Value of Good Design for Companies [00:06:03] 
• The role of design in e-commerce [00:09:43] 
• Starting a design strategy for e-commerce [00:12:13]
• Examples of brands with successful creative strategies [00:13:29] 
• Creativity and AI [00:18:36] 
• Starting a Design Career [00:21:18]
• Starting Loft325 [00:24:04] 
• Building Trust with Difficult Clients [00:26:54] 
• Challenges of Design ROI [00:27:42] 
• Importance of Transparency in Creative Work [00:29:32] 

You can see this episode all others at the Brands and Brews Marketing Podcast website.