This week’s episode is a different one: For our final show of 2025, Albane Prioux and Nic Hill press pause on the news cycle and pull together the big ideas that shaped a year of immersive marketing on Brands In Play. No guests, no real-time review, just a recap of the sharpest moments from 45 episodes. From AR wearables moving into the mainstream (Snap Spectacles, Meta Ray-Bans) to the race between Roblox, Fortnite UEFN and Horizon to win creators and commerce, we trace how UGC platforms ma...
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This week’s episode is a different one: For our final show of 2025, Albane Prioux and Nic Hill press pause on the news cycle and pull together the big ideas that shaped a year of immersive marketing on Brands In Play. No guests, no real-time review, just a recap of the sharpest moments from 45 episodes. From AR wearables moving into the mainstream (Snap Spectacles, Meta Ray-Bans) to the race between Roblox, Fortnite UEFN and Horizon to win creators and commerce, we trace how UGC platforms ma...
Episode 27 | ft. Annette Lee | Avatar First Strategy | Zepeto | Brands In Play
Brands In Play
44 minutes
4 months ago
Episode 27 | ft. Annette Lee | Avatar First Strategy | Zepeto | Brands In Play
Episode 27 of Brands In Play, Albane Prioux sits down with Annette Lee, Head of Global Business Development at Zepeto, to unpack how the platform’s avatar-first model has created a global audience that’s majority Gen Z female. Annette breaks down the four creator types driving the economy and how each opens up a different path for brand activations. She explains why Hyundai, a car brand, has unexpectedly become one of Zepeto’s top-selling “fashion” labels, and how features like outlinki...
Brands In Play
This week’s episode is a different one: For our final show of 2025, Albane Prioux and Nic Hill press pause on the news cycle and pull together the big ideas that shaped a year of immersive marketing on Brands In Play. No guests, no real-time review, just a recap of the sharpest moments from 45 episodes. From AR wearables moving into the mainstream (Snap Spectacles, Meta Ray-Bans) to the race between Roblox, Fortnite UEFN and Horizon to win creators and commerce, we trace how UGC platforms ma...
