This week’s episode is a different one: For our final show of 2025, Albane Prioux and Nic Hill press pause on the news cycle and pull together the big ideas that shaped a year of immersive marketing on Brands In Play. No guests, no real-time review, just a recap of the sharpest moments from 45 episodes. From AR wearables moving into the mainstream (Snap Spectacles, Meta Ray-Bans) to the race between Roblox, Fortnite UEFN and Horizon to win creators and commerce, we trace how UGC platforms ma...
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This week’s episode is a different one: For our final show of 2025, Albane Prioux and Nic Hill press pause on the news cycle and pull together the big ideas that shaped a year of immersive marketing on Brands In Play. No guests, no real-time review, just a recap of the sharpest moments from 45 episodes. From AR wearables moving into the mainstream (Snap Spectacles, Meta Ray-Bans) to the race between Roblox, Fortnite UEFN and Horizon to win creators and commerce, we trace how UGC platforms ma...
Episode 37 | ft. Magali Huot | Dentsu | Innovating To Impact | Brands In Play
Brands In Play
59 minutes
2 months ago
Episode 37 | ft. Magali Huot | Dentsu | Innovating To Impact | Brands In Play
[NEW EPISODE ALERT] This week on Brands In Play Dentsu’s Magali Huot (SVP, Global Gaming Strategy) joins Nic Hill and Albane Prioux to unpack how one of the world’s biggest agency networks is turning its motto “innovating to impact” into action inside gaming. In the news, Walmart brings commerce to ChatGPT, WPP extends its Google AI partnership, McDonald’s revives Street Fighter II in Japan, and e.l.f. tests shoppable Twitch ads. And in our Real Time Review, Albane takes us inside Se...
Brands In Play
This week’s episode is a different one: For our final show of 2025, Albane Prioux and Nic Hill press pause on the news cycle and pull together the big ideas that shaped a year of immersive marketing on Brands In Play. No guests, no real-time review, just a recap of the sharpest moments from 45 episodes. From AR wearables moving into the mainstream (Snap Spectacles, Meta Ray-Bans) to the race between Roblox, Fortnite UEFN and Horizon to win creators and commerce, we trace how UGC platforms ma...
