This week’s episode is a different one: For our final show of 2025, Albane Prioux and Nic Hill press pause on the news cycle and pull together the big ideas that shaped a year of immersive marketing on Brands In Play. No guests, no real-time review, just a recap of the sharpest moments from 45 episodes. From AR wearables moving into the mainstream (Snap Spectacles, Meta Ray-Bans) to the race between Roblox, Fortnite UEFN and Horizon to win creators and commerce, we trace how UGC platforms ma...
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This week’s episode is a different one: For our final show of 2025, Albane Prioux and Nic Hill press pause on the news cycle and pull together the big ideas that shaped a year of immersive marketing on Brands In Play. No guests, no real-time review, just a recap of the sharpest moments from 45 episodes. From AR wearables moving into the mainstream (Snap Spectacles, Meta Ray-Bans) to the race between Roblox, Fortnite UEFN and Horizon to win creators and commerce, we trace how UGC platforms ma...
Episode 38 | ft. Ross Crump | Ardent | Your Guide To Influencer Marketing | Brands In Play
Brands In Play
59 minutes
2 months ago
Episode 38 | ft. Ross Crump | Ardent | Your Guide To Influencer Marketing | Brands In Play
[NEW EPISODE ALERT] This week on Brands In Play, we sit down with Ross Crump, founder of Ardent Social. Ross explains why “influencer” ≠ influence. From leading campaigns with the Sidemen and John Cena’s Overwatch 2 launch to founding Ardent, Ross breaks down why the real power lies in micro-communities and the creators who shape them not simply through influencers with massive followings. In the news, ad spend climbs but impact drops according to Shutterstock’s Creative Impact Report...
Brands In Play
This week’s episode is a different one: For our final show of 2025, Albane Prioux and Nic Hill press pause on the news cycle and pull together the big ideas that shaped a year of immersive marketing on Brands In Play. No guests, no real-time review, just a recap of the sharpest moments from 45 episodes. From AR wearables moving into the mainstream (Snap Spectacles, Meta Ray-Bans) to the race between Roblox, Fortnite UEFN and Horizon to win creators and commerce, we trace how UGC platforms ma...
