This week’s episode is a different one: For our final show of 2025, Albane Prioux and Nic Hill press pause on the news cycle and pull together the big ideas that shaped a year of immersive marketing on Brands In Play. No guests, no real-time review, just a recap of the sharpest moments from 45 episodes. From AR wearables moving into the mainstream (Snap Spectacles, Meta Ray-Bans) to the race between Roblox, Fortnite UEFN and Horizon to win creators and commerce, we trace how UGC platforms ma...
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This week’s episode is a different one: For our final show of 2025, Albane Prioux and Nic Hill press pause on the news cycle and pull together the big ideas that shaped a year of immersive marketing on Brands In Play. No guests, no real-time review, just a recap of the sharpest moments from 45 episodes. From AR wearables moving into the mainstream (Snap Spectacles, Meta Ray-Bans) to the race between Roblox, Fortnite UEFN and Horizon to win creators and commerce, we trace how UGC platforms ma...
Episode 40 | ft. Rick Hack | Empire House | AI Empowering Content Creators | Brands In Play
Brands In Play
51 minutes
1 month ago
Episode 40 | ft. Rick Hack | Empire House | AI Empowering Content Creators | Brands In Play
[NEW EPISODE ALERT] This week on Brands In Play, Nic Hill and Albane Prioux sit down with Rick Hack, Founder of Empire House, an advisory company driving digital transformation and innovation in the Media & Ent industry. From The Meg’s VFX breakthrough to virtual production, cloud studios, autonomous vehicles, and why human-made, empathy-driven stories will become a premium in an AI-saturated world. In the news, Disneyland debuts on Fortnite • Walmart rolls out AI audio summ...
Brands In Play
This week’s episode is a different one: For our final show of 2025, Albane Prioux and Nic Hill press pause on the news cycle and pull together the big ideas that shaped a year of immersive marketing on Brands In Play. No guests, no real-time review, just a recap of the sharpest moments from 45 episodes. From AR wearables moving into the mainstream (Snap Spectacles, Meta Ray-Bans) to the race between Roblox, Fortnite UEFN and Horizon to win creators and commerce, we trace how UGC platforms ma...
