This week, Jaz and Ellie chatted about all things marketing funnel as they took things back to basics and shared why understanding your audience's journey is so vital to the success of your business's marketing efforts.

It's no secret that understanding your audience is one of the basic criteria for brand success. Beyond understanding your audience's drives, the marketing funnel allows you to pull this understanding into meaningful and actionable steps for conversion, tailoring your marketing efforts to users of all phases in a multi-channel approach.