In this episode of Brands on Tap, Paul talks us through the world of print advertising and its continued relevance in today’s digital-first landscape.From evolving techniques to the tactile power of physical media, find out why print still holds a unique place in the marketing mix. Paul explores the finer details that make print stand out including colour variations, binding options, substrates, and finishes, revealing how these creative elements contribute to memorable brand experiences.This episode offers fresh perspectives on how print and digital can complement each other to build stronger, more impactful campaigns.Available now on YouTube, Spotify, Amazon & Apple. https://whitespace.agency/