Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
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Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
Ever wondered what a real marketing insight is and why it matters? In this episode of Brandwidth, Sam and Dean go deep into the world of insights and how they power creativity, strategy, and brand storytelling.
Here’s what’s inside:• What insights actually are (and what they’re not)• 11 different types of insights — from eureka moments to cultural currents• Why “hidden truths” are just the beginning• How great strategists turn insights into creative gold• Real-world examples to bring it all to life
Whether you’re building campaigns, pitching ideas, or just want to sharpen your strategic thinking, this episode is a masterclass in making insights work for you.Tune in and upgrade your insight game!
Timestamps:0:00 – Exploring Insights in Branding & Marketing Discussions2:14 – Understanding Insights in Advertising & their Varied Forms6:41 – Uncovering Hidden Truths & Insights in Consumer Behaviour8:44 – Eureka Moments & Universal Truths in Business Innovation16:43 – Exploring Tension Points in Innovation & Market Strategy19:34 – Cultural & Emotional Insights in Consumer Decision-Making29:11 – Exploring Social Media Behaviour & Market Opportunities35:03 – Symbolic Branding & Market Disruption Insights43:44 – Brand Strategy: Positioning Against Industry Norm
Brandwidth® Big Ideas on Small Business Marketing
Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
