Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
All content for Brandwidth® Big Ideas on Small Business Marketing is the property of Dean Millson & Sam McEwin and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
Is your brand ready for the online-only marketplace?
In this episode of the Brandwidth® Podcast, Sam McEwin and Dean Millson shine the light on “InstaBrands.”
The rise of these online-only brands opens doors of opportunities and profitability, but it also raises an important question: Should the branding approach for Insta Brands differ from traditional methods?
Tune in now to discover the essential elements of creating and sustaining a thriving Insta Brand.
TimestampSummary0:30Exploring the Rise of Instagram and Online-Only Brands2:38Effective Branding Strategies for Online Direct-to-Consumer Businesses13:08Building Trust and Enhancing Customer Experience for Online Brands19:59Building Trust Through Effective Customer Service and Reviews23:07Handling Irrational Customers with Compassion and Effective Responses26:33The Evolution of Digital Advertising and Brand Identity33:07Balancing Speed and Cost in Brand Development41:00Validating Business Ideas Through Minimal Viable Products and Testing46:42Iterative Problem Solving and the Importance of Marketing Fundamentals
Brandwidth® Big Ideas on Small Business Marketing
Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
