Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
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Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
Does where you advertise impact how your brand is perceived?Spoiler: It absolutely does.
In this episode of The Brandwidth Podcast, Sam and Dean dive into the relationship between advertising medium and brand trust — unpacking how everything from Meta ads to TV spots shapes consumer perception.
Here’s what they explore:• Digital vs traditional: Which mediums build more trust?• Why digital retargeting can sometimes backfire• The role of creativity in trust-building campaigns• How media context shapes brand credibility• The power of a strong multi-channel strategy
Full of insights and real-world examples, this episode is a must-listen for marketers and brand leaders navigating today’s fragmented media landscape.Tune in and learn how to match your message to the right medium.
Timestamps:0:00 – Exploring Marketing Perspectives: Digital Versus Brand Approaches13:00 – The Art and Science of Effective Retargeting in Marketing19:47 – Long-Term Marketing Strategies for Residential Builders21:12 – Building Trust Through Diverse Advertising Strategies28:46 – The Impact of Advertising Frequency and Medium on Audience Engagement37:09 – Connecting with Branding Experts and Marketing Insights
Brandwidth® Big Ideas on Small Business Marketing
Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
