Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
All content for Brandwidth® Big Ideas on Small Business Marketing is the property of Dean Millson & Sam McEwin and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
What makes a rebrand actually work, and what happens when it tries too hard?
In this episode of the Brandwidth podcast, Sam and Dean break down two big auto campaigns — Jaguar’s latest rebrand and Mazda’s iconic Zoom Zoom — to explore the do’s, don’ts, and deeper strategy behind brand reinvention.
Here’s what they dig into:• Why Jaguar’s sleek campaign fell flat with younger audiences• Was it bold innovation or a misfire in brand substance?• The power of brand heritage and perception• How Mazda nailed the blend of nostalgia + modernity• What every rebrand needs to get right (regardless of industry)
Smart, punchy, and full of takeaways, this episode is a must-listen for marketers, strategists, and brand builders navigating repositioning in any space.Tune in and see what zoom-zooms… and what stalls.
Timestamps:0:07 – Jaguar’s Rebrand and Agency Firing Controversy3:22 – Marketing Insights from Mazda and Jaguar Campaigns7:21 – Jaguar’s Controversial Rebranding Campaign Sparks Social Media Debate9:22 – The Evolution of Car Brands Amidst the Electric Revolution16:24 – Debate Over Jaguar’s Bold Rebranding Strategy18:34 – Mazda’s Brand Revival Through RX7 Inspiration and Redesign21:54 – Rebranding Jaguar: Lessons from Mazda’s Zoom Zoom Strategy30:12 – Brand Resilience and the Power of Consumer Forgiveness34:24 – Brand Insights, Drinking Games, and Case Study Collaborations
Brandwidth® Big Ideas on Small Business Marketing
Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
