Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
All content for Brandwidth® Big Ideas on Small Business Marketing is the property of Dean Millson & Sam McEwin and is served directly from their servers
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Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
What if the secret to better branding isn’t doing more — but doing less (and avoiding the wrong things)?
In this thought-provoking episode of the Brandwidth podcast, Dean and Sam explore via negativa, a concept pulled from Nassim Taleb’s Antifragile, and how it might apply to modern brand strategy.
Here’s what they dig into:• What “via negativa” means• 10 rules of what not to do in brand strategy• Why simplifying > complicating• Why you shouldn’t let competitors define your positioning• The myth that “more budget = better brand”
This one’s a fresh, counterintuitive take on how less noise, fewer mistakes, and clearer thinking can elevate your brand and marketing outcomes.Tune in and learn what not to do.
Timestamps:0:00 – Connecting Literature & Marketing Through Unique Perspectives2:56 – The Power of Removing Rather Than Adding in Decision Making10:03 – Ten Commandments for Effective Branding Strategies19:28 – Debating the Positivity & Negativity of the Ten Commandments21:00 – The Power of Simplicity & Brand Experience in Marketing
Brandwidth® Big Ideas on Small Business Marketing
Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
