Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
All content for Brandwidth® Big Ideas on Small Business Marketing is the property of Dean Millson & Sam McEwin and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
In this forward-looking episode of The Brandwidth Podcast, Sam and Dean explore how AI is shaking up SEO — from search behaviour and algorithms to content creation and discoverability.
Here’s what you’ll learn:• How tools like ChatGPT are reshaping how people search• What AI means for your content strategy• Why old-school SEO isn’t enough anymore• How to blend classic SEO with modern AI-savvy tactics• What Google’s AI-driven updates mean for marketers
Whether you’re a marketer, strategist, or small business owner, this episode will help you understand where SEO is heading, and how to stay ahead of the curve.Tune in and future-proof your digital strategy.
Timestamps:0:00 – AI’s Impact on Search Behaviour & Marketing Strategies9:37 – Google’s Desperation to Balance Ad Revenue & User Engagement11:37 – Google’s AI Evolution & Market Positioning20:26 – The Battle for AI Search Dominance Between Google & Competitors33:27 – The Evolving Landscape of SEO & AI-Driven Traffic45:15 – AI’s Impact on Workload & Expectations54:13 – AI Conversations & Speculations on Self-Awareness
Brandwidth® Big Ideas on Small Business Marketing
Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
