Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
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Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
What is Brand Health for Small & Medium Businesses?
Brandwidth® Big Ideas on Small Business Marketing
43 minutes 29 seconds
1 month ago
What is Brand Health for Small & Medium Businesses?
Think brand health tracking is just for big brands with big budgets? Think again.
In this episode of The Brandwidth Podcast, Sam and Dean dive into how small and medium-sized businesses can measure and improve brand health — without expensive tools or complex metrics.
Here’s what you’ll learn:• What brand health really means (and why it matters for SMBs)• Practical ways to track performance without a massive spend• How to use category entry points to understand your audience• Why context matters for local and niche businesses• Smart, scalable ways to build brand visibility and engagement
Whether you’re running a small agency, local firm, or niche product brand, this episode gives you the tools to track and grow with confidence.Tune in and take your brand’s pulse, on your terms.
Timestamps:0:00 – Exploring Brand Health Through Professor Jenni Romaniuk’s A to Z Framework.10:12 – Challenges in Customer Retention & Survey Accuracy15:46 – Strategies for Tracking Brand Health in Small B2B Firms23:22 – Evaluating Brand Measurement & Marketing Strategies for Small Businesses33:04 – Leveraging Brand Health Metrics for Small & Medium Businesses38:10 – Exploring Small-Scale Brand Health Measurement & LinkedIn Strategies
Brandwidth® Big Ideas on Small Business Marketing
Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
Each episode tackles a different question, posed by one of the hosts without notice. The result is an honest, unscripted and unrehearsed dialogue between two experienced marketing professionals, working in different parts of the marketing and advertising universe.
