I got some great advice from Gary at dinner last night and it really speaks to who I am as a businessperson. Are you an operator or a creator? I am the latter. Here is my first brain dump from dinner.
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I got some great advice from Gary at dinner last night and it really speaks to who I am as a businessperson. Are you an operator or a creator? I am the latter. Here is my first brain dump from dinner.
Brain Dump: When Marketing Fails, Brand Has Your Back
BrandWidth
2 minutes 48 seconds
8 years ago
Brain Dump: When Marketing Fails, Brand Has Your Back
What the hell will you do when marketing stops working or when you're no longer the flavor of the moment? Build your damn brand online. If you're in radio, TV, sales, chiropractic... name it, you need to build a brand around YOU. John Jay & Rich have done this incredibly well as radio hosts. Why? Because the flavors in radio may change, but when the iHeart flavor changes to the new guys, John Jay & Rich have the BRAND equity to self-sustain without the big media company behind them. Pay attention broadcasters, own your brand, don't let your company own it. Episode 5
BrandWidth
I got some great advice from Gary at dinner last night and it really speaks to who I am as a businessperson. Are you an operator or a creator? I am the latter. Here is my first brain dump from dinner.
