What's the meaning of Black Friday?
>> Get the Award-Winning Book (Brandy): BrandyBook.us
Black Friday isn’t just about the shopping frenzy... it’s about retailers moving from the red to the black by sacrificing margins for volume. But is discounting really the best strategy for most brands?
In this episode of Brandy, Reilly Newman and Scott Saunders explore the origins of Black Friday and dive into why discounting can create a fleeting boost in sales while damaging your brand’s long-term perception. Founders and marketers will learn why value creation beats price cutting and how strategic pricing shapes the way your audience perceives your products.
What You'll Learn:
If you’re a founder or marketer looking to grow your business while preserving brand integrity, this episode will show you why smart pricing and value creation are your most powerful tools this holiday season.
Have a brand marketing question?
Reilly & Scott will answer it on the next episode!
>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6
Related Top Episodes:
Follow Motif Brands:
About Motif Brands: MotifBrands.com
Motif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.
Who is Reilly Newman?
Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.
Reilly's obsession with human behavior led him into the world of brand strategy, where he explores why people make buying decisions and how brands effectively sell themselves. Reilly founded Motif Brands, leveraging his expertise to guide business growth.
Who is Scott Saunders?
Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.