Costco and Nike Collaboration?
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This Brandy episode focuses on how memorable brand experiences depend on customer service. Brands like Target and Starbucks have recognized this in the wake of their recent troubles and put policies in place to ensure a better customer experience.
Reilly Newman and Scott Saunders share their thoughts on this approach from a brand experience perspective and offer insights on how your company can deliver a better brand experience.
Reilly describes the importance of customer service in an ever-increasing AI world as well as the core principle of "excellence" that drives a memorable brand experience. Scott dives into the generational shift among younger employees and the challenges employers and managers may face. More importantly, what does all of this mean for your brand and how your business can take advantage of these challenges in the
Have a brand marketing question?
Reilly & Scott will answer it on the next episode!