When Amazon Web Services (AWS) went down, half the internet went with it.
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When AWS went down, half the internet went silent. But for founders paying attention, it wasn’t just a tech glitch—it was a business lesson.
In this episode of Brandy, Reilly Newman and Scott Saunders explore the brand implications of overreliance on platforms, algorithms, or single marketing channels.
They reveal how many companies unknowingly operate with a single point of failure and what founders can do to diversify attention and build long-term brand resilience. This applies to brands, influencers, small businesses, and more!
What You’ll Learn:
• Why the AWS outage is a metaphor for fragile marketing strategies.
• How overdependence on one channel limits your growth and stability.
• The difference between rented reach and owned audience.
• How to future-proof your brand against digital disruption.
• The framework for building brand resilience in an unpredictable world.
Because if one outage (or algorithm change) can take your business down, it’s not a strategy. It’s a risk.
Have a brand marketing question?
Reilly & Scott will answer it on the next episode!