Most founders think they have a marketing problem. They don’t. They have a positioning problem and it’s quietly slowing every part of their business.
Brand News: Guess what brand paid $450 Million for Peanuts...
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In this episode of Brandy, Reilly Newman breaks down why positioning is the lifeblood of your business, not a marketing tactic. You’ll learn how perception shapes growth, why framing beats features, and how to identify the hidden gaps preventing customers from “getting it.”
Reilly also shares his Positioning Flywheel™, a proprietary framework that shows how brands build momentum through Association, Alignment, Fit, Perceived Affordance, and Kinship.
> > See Positioning Flywheel diagram here
If you’ve ever felt stuck, misunderstood, underpriced, or overlooked, this episode will show you the real reason why… and how to fix it.
Perfect for founders, marketers, and anyone responsible for guiding a brand’s direction.
Have a brand marketing question?
Reilly & Scott will answer it on the next episode!