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In this episode of Brandy, Reilly Newman and Scott Saunders explore the critical role of themes in branding and how motifs help shape a brand's identity. Themes provide the foundation for a brand's story, while motifs act as the recurring elements that reinforce and enhance that story across all touchpoints.
From the scent and shutters of Abercrombie and Fitch to the cleanliness of Buc-ee's, themes prevail when it comes to being beloved and memorable because themes help your brand be distinct and consistent.
Whether you’re a founder or marketer, understanding how to build a cohesive brand theme will help you create a deeper connection with your audience.
What You'll Learn
+ What are themes and motifs in branding, and why are they crucial to brand identity?
+ Why we are called Motif Brands™
+ How motifs act as the language that communicates your brand’s story.
+ Real-world examples of brands that mastered themes and used motifs to deepen customer connection.
+ Actionable insights on how to incorporate motifs into your brand to reinforce its core values and message through themes.
+ How small businesses can leverage themes and motifs to create a distinct identity without a massive budget.
By the end of this episode, you’ll have a deeper understanding of how themes and motifs can not only help you define your brand but also elevate the experience your customers have with it.
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About Motif Brands: MotifBrands.com
Motif Brands specializes in impactful brand transformations that drive results. Real rebrands that shift perceptions, elevate positioning, and create undeniable clarity in the market.
Who is Reilly Newman?
Reilly Newman is a trusted source for Inc, Forbes, Fortune, AP, MarketWatch, Quartz, The Drum, The Food Institute, and more, offering insights on brand strategy, marketing, human behavior, and buyer psychology.
With over 15+ years of experience, Reilly's obsession with human behavior led him into the world of brand strategy and marketing, where he explores why people make buying decisions and how brands effectively sell themselves. As an entrepreneur, Reilly founded Motif Brands, leveraging his expertise to guide business growth.
Who is Scott Saunders?
Award-winning graphic designer and creative director with over 30+ years of experience who loves the craft of storytelling, vintage typography, and branding. Scott writes and designs in collaboration with Motif Brands.