Brave Bold Brilliant is where business leaders, entrepreneurs and their teams come to be inspired, challenged and equipped with the tools for growth and success. Here on Brave Bold Brilliant podcast, Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first-hand insight into how they unleashed their potential to become Brave Bold Brilliant. From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself.
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Brave Bold Brilliant is where business leaders, entrepreneurs and their teams come to be inspired, challenged and equipped with the tools for growth and success. Here on Brave Bold Brilliant podcast, Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first-hand insight into how they unleashed their potential to become Brave Bold Brilliant. From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself.
The Personalisation Playbook: Creating Products and Services That Truly Stick
Brave Bold Brilliant
15 minutes
1 month ago
The Personalisation Playbook: Creating Products and Services That Truly Stick
In this episode, Jeannette Linfoot explores the critical role of personalization in business, emphasizing that it is no longer optional for entrepreneurs. She discusses the emotional connection customers seek and the dangers of fake personalization. Jeannette provides a practical playbook for creating genuine personalized experiences, including listening to customers, smart segmentation, ethical data use, and adding a human touch. She also highlights the importance of personalization in leadership and shares examples of brands that excel in this area. The episode concludes with a call to action for listeners to implement personalization strategies in their own businesses.
You'll hear why:
Personalization is a key driver for business growth.
Customers desire experiences that feel tailored to them.
Fake personalization can damage customer trust.
True personalization begins with understanding customer needs.
Segmenting your audience allows for more effective marketing.
Data should be used ethically to enhance personalization.
Adding a human touch can significantly improve customer experience.
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This episode is living proof that no matter where you’re starting from — or what life throws at you — it’s never too late to be brave, bold, and unlock your inner brilliant.
Visit https://brave-bold-brilliant.com/ for free tools, guides and resources to help you take action now
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Let’s make your next move your bravest yet.
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Jeannette’s linktree - https://linktr.ee/JLinfoot
https://www.jeannettelinfootassociates.com/
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IN THIS EPISODE:
00:00 The Power of Personalization
02:50 Understanding the Importance of Personalization
05:39 The Personalization Playbook
09:47 Personalization in Leadership
12:36 Implementing Personalization in Business
VALUABLE RESOURCES
Brave Bold Brilliant - https://brave-bold-brilliant.com/
Brave, Bold, Brilliant podcast series - https://podcasts.apple.com/gb/podcast/brave-bold-brilliant-podcast/id1524278970
ABOUT THE HOST
Jeannette Linfoot is a highly regarded senior executive, property investor, board advisor, and business mentor with over 30 years of global professional business experience across the travel, leisure, hospitality, and property sectors. Having bought, ran, and sold businesses all over the world, Jeannette now has a portfolio of her own businesses and also advises and mentors other business leaders to drive forward their strategies as well as their own personal development.
Jeannette is a down-to-earth leader, a passionate champion for diversity & inclusion, and a huge advocate of nurturing talent so every person can unleash their full potential and live their dreams.
Podcast Description
Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first hand insight into how they unleashed their potential to become Brave Bold Brilliant.
From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself.
This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
Brave Bold Brilliant
Brave Bold Brilliant is where business leaders, entrepreneurs and their teams come to be inspired, challenged and equipped with the tools for growth and success. Here on Brave Bold Brilliant podcast, Jeannette Linfoot talks to incredible people about their experiences in business and life, gaining first-hand insight into how they unleashed their potential to become Brave Bold Brilliant. From the boardroom tables of big international businesses to the exciting world of entrepreneurs it's all about stepping up to the next level while staying true to yourself.
