Today's episode is a real treat—I [Pedro] had the pleasure of diving into the world of branding and marketing with none other than Brandon Triola, the CCO & Co-Founder of Forrest. Trust me, this conversation was a masterclass in branding, and I can't wait to share some highlights with you.

Brandon—award-winning designer, brand expert, entrepreneur, and all-around creative powerhouse—unpacked the essence of controlling perception. He opened our eyes to the power of guiding rather than being the hero of the story. Oh, and turning relevance into revenue? Yeah, he's got that down to an art.

But you know what truly resonated with me? His crystal-clear definition of marketing. It's not just ads and promotions; it's about actively listening and solving problems. He showed us how active listening is the key to cracking even the toughest marketing puzzles.

And here's the kicker: Brandon's golden question, "What do you want most?" This isn't just a simple inquiry—it's a gateway to uncovering the core of our desires, helping us cut through the noise and get straight to what truly matters.

His core message, distilled from our conversation, is a beacon of clarity in the often murky waters of marketing:

"Be the guide, not the hero. Control perception. Turn relevance into revenue. But above all, solve problems through active listening. And never forget to ask yourself, 'What do you want most?'"

Brandon Triola's insights are like a compass guiding us through the maze of branding and marketing, reminding us to always stay true to our purpose.

His brand new book is about to drop so be sure to snag it right away!