Welcome to Episode 1 of Break the Shelf – your front-row seat to the boldest product launches, brand collabs, and marketing strategies in FMCG.In this episode, we break down:🍪 Selena Gomez x Oreo – A horchata-flavoured drop and what it tells us about celebrity-driven NPD🍫 Lindt’s “Dubai Style” Chocolate – Local luxury done right🛍️ Retailers Private Label Strategy – The Future of Shelf?📲 Influencer Marketing in FMCG – How brands like Unilever are shifting to story-first contentIf you're in product, retail, or just love smart marketing – hit play and get inspired.🔗 Follow the pod on IG: @breaktheshelf (https://www.instagram.com/breaktheshelf)🎥 Follow Hamzeh on IG & TikTok: hamzeh.majiet (https://www.instagram.com/hamzeh.majiet/)📩 Contact: info@hamzehmajiet.com