Welcome to Episode 8 of Break the Shelf – your front-row seat to the boldest product launches, viral brand collabs, and winning marketing strategies shaping the FMCG industry.This week, we dive into three wild industry moves shaking up the global shelf:🍫 Ferrero is officially acquiring Kellogg’s iconic snack brands – including Pringles, Cheez-It, and Pop-Tarts – in a multi-billion-dollar deal that reshapes snacking dominance.🍿 Hershey has just bought LesserEvil, the clean-label popcorn darling known for its monk fruit and coconut oil blends. Why? To chase better-for-you snacking trends and take on SkinnyPop.🥤 And Donald Trump says he convinced Coca‑Cola to switch to real cane sugar in the U.S.—but the corn industry isn’t having it. We unpack the controversy, farmer backlash, and whether it's real health or just real hype.💡 Whether you’re in product development, brand strategy, or retail – this episode is packed with insight on how SA brands are testing, scaling, and winning at shelf.🎥 Follow Hamzeh on IG & TikTok: @hamzeh.majiet📩 Contact: info@hamzehmajiet.com