Welcome to Episode 10 of Break the Shelf - your insider pass to the boldest product launches, brand-building wins, and retail strategies that move the needle in the FMCG world.This week, I sit down with Aziz Davids, founder of Orbits Intergalactic Donuts, to unpack how he took his unique mini donut concept from a local hit to landing on the shelves of SPAR retailers in South Africa.🍩 The real story behind Orbits - from market stall to retail-ready brand🛒 How Aziz navigated retail (and what surprised him)💡 Key lessons for food entrepreneurs looking to break into major retailers🚀 Insights on building a product that stands out in a crowded market🎯 Whether you’re in new product development, hustling for your first listing, or growing your brand footprint, this episode is full of practical takeaways you can apply right now.🎥 Follow Orbits:TikTok: @miniorbits (https://www.tiktok.com/@miniorbits)Instagram: @mini_orbits_mini_donuts (https://www.instagram.com/mini_orbits_mini_donuts/)🎥 Follow Hamzeh on IG & TikTok: @hamzeh.majiet📩 Contact: info@hamzehmajiet.com