Get 10 free YouTube video ideas every week: https://www.breakingandbuildingleaders.com/subscribe Turn database into listing appointments with ella: https://www.ellaemail.com/ David and Alanna Garcia share how they built Evoke Realty from zero to $20 million in months, investing their 401K into growth while raising two kids. In this episode, the husband-wife duo reveals how free videography, radical accountability, and rejecting all outside investors created San Antonio's most sought-after boutique brokerage. We cover: (00:00) Intro (01:18) The Future of Brokerages? (02:14) Agents Reaching Out for Camaraderie (03:54) What Agents Really Want (06:42) Having Someone to Call Anytime (07:41) How Video Built My Business (08:00) Tapped Into Wife's 401K for Gary V Conference (09:06) Life-Changing Conference Moment (10:00) Why Videographer Became Employee #1 (16:48) Keeping Creative Talent From Leaving (20:42) Hiring Videographers Outside Real Estate (26:06) Agent Went 2M to 8M Using Videos (27:50) Spanish Agent Closed Deal Day One (37:44) Ads (39:00) 90-Day Ninja Selling Transformation (43:00) Morning Gratitude Changes Business (44:28) Wake Up and Write Three Things (45:41) No Part-Time Agents with Day Jobs (50:00) Complacency Is a Disease (51:02) Two Questions That Expose Bad Recruits (53:16) Why Agents Switch - They're Lonely (55:09) Family Culture vs Kill-or-Be-Killed (56:07) Can't Just Hang Up on Women Agents (59:06) Working with Your Spouse Successfully (1:00:51) Can't Start Brokerage Without You (1:03:33) Built Company in 30 Days While Pregnant (1:06:51) Teams Must Be Fully Autonomous (1:09:08) My Commissions Floated Brokerage 8 Months (1:10:31) Property Management - Started with 5 Doors (1:13:54) Turned Down Every Angel Investor (1:17:55) Agents Busier Than Ever in Down Market (1:19:20) $5 Million Closings in One Day (1:20:09) Choosing Conferences That Make Money (1:26:25) You have to be yourself on social media (1:30:47) Consistency is key in social media (1:31:04) Ads (1:31:33) Hyperlocal content (1:33:51) Own Your Neighborhood Strategy (1:35:32) Content Strategy: Timely AND Timeless (1:40:43) 50% Instagram, 25% Events, 25% Referrals (1:42:11) Leaders Bring the Weather (1:44:15) Everybody lives in the messy middle (1:45:05) Bad Hires and Christmas Party Regrets (1:46:27) Therapy and Cold Plunges (1:46:56) Teaching Kids Work Equals Money (1:50:23) 5 Year Old's Summer Internship (1:52:17) Want to Fund Our Kids' Dreams (1:52:33) Leadership Is Understanding People Resources: Alanna’s and David’s links Website: https://realtyevoke.com/ Instagram:https://www.instagram.com/realtyevoke/ David Garcia: https://www.instagram.com/p/DFI-bMnSuP8/ Alanna D'Antonio Garcia: https://www.instagram.com/alannadant/ YouTube:https://www.youtube.com/@EvokeRealty My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured 🐣 X: https://x.com/andrewbayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. - Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content.