Get 10 free YouTube video ideas every week: https://www.breakingandbuildingleaders.com/subscribe Turn database into listing appointments with ella: https://www.ellaemail.com/ From zero closings and a family intervention to 17,000 YouTube subscribers and heading toward $20M in annual volume: Michael McCall reveals how ditching scripts, embracing honesty, and building a personal brand transformed him from an introverted engineer into San Antonio's go-to relocation expert, without ever cold calling again. We cover: (00:00) Intro (01:18) 17K Subscribers Generated $17M in Volume (03:47) Engineering Degree to Sales: I Hated Public Speaking (04:36) People Started Asking If I'd Work With Them (10:51) Why "Don't Move Here" Videos Outperform (18:59) My Dad Showed Up For an Intervention (23:56) The $1.2M Buyer Who Refused Anyone Else (26:30) Feeding Deals to My Team Agent (29:39) 50-60 Leads Per Month From YouTube (31:21) First Year: First Deal at 6 Months (36:19) First Hire: Editor for $300-400/Month (38:04) Ads (41:31) Showing Agent Model: They Show, I Negotiate (46:04) If It's Less Than $140/Hour, Outsource It (1:00:26) Google Sheets: The Only System You Need (1:06:48) Ads (1:12:48) 600 Loom Videos Saved 40-60 Hours (1:18:07) Newsletter as Underrated Lead Magnet (1:23:19) My Parents Thought I Was Crazy (1:26:32) 3 Months With Zero Closings (1:29:13) I Lost 50+ Deals From Laziness (1:34:05) Goal: 100 Deals Next Year (1:38:58) 80% YouTube, 20% Sphere Lead Breakdown (1:41:18) Claude Created 18-Page Roadmap to 100 Deals (1:45:42) Leading by Example Means More Than Words Resources: Michael’s links: Website: https://www.lifeinsanantoniotexas.com/ Instagram: https://www.instagram.com/lifeinsatx/ Michael’s Instagram: https://www.instagram.com/michaelmccallrealtor/ YouTube: https://www.youtube.com/@LifeinSATX My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured 🐣 X: https://x.com/andrewbayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. - Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content. DISCLAIMER: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Knwn Local 2025 We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.