Seattle luxury real estate agent Maynard Wagner reveals how he built a 100-transaction team while working less, including taking 2-3 months off per year, maintaining a 9pm bedtime, and rejecting the "grind culture" that dominates real estate. From his $10,000 MLS mistakes to his "Navy SEAL Team Six" approach with just 4 agents, Maynard breaks down why success isn't about hitting arbitrary numbers, but building a business that gives you freedom. He shares candid insights on why some agents shouldn't "graduate" from Zillow, how ChatGPT transformed his business, and why buying a nice mattress was better than a new car for his performance. Full Service Marketing for Real Estate YouTube Channels: https://www.aimpactmedia.com/ Get The Complete Hyper-Local Content Blueprint Free Today: https://a-impact-media.kit.com/e0947da6a5 We cover: 00:00 Intro 01:18 Building to 100 Transactions in Seattle's Luxury Market 01:52 Why Rankings Don't Tell the Real Story 03:02 15-Year "Overnight Success" From Corporate to Real Estate 04:33 When Success Feels Like It's Never Enough 06:19 24 Homes a Year - Why Not More? 07:54 "What We Need" - The Dangerous Word 08:46 Am I in the "Messy Middle"? 09:50 He Stops at 3pm, Does 200 Million 11:17 Burnt Out at Ernst & Young 13:15 The Partner Track I Didn't Want 15:38 Navy SEAL Team Six Approach With 4 Agents 17:59 The $10,000 MLS Mistake Three Times 22:27 Extreme Ownership Changed Everything 24:22 2-3 Months Off Per Year Strategy 25:56 5 Support Staff to 4 Agents 27:19 6am Wake-Up, 9pm Bedtime 29:20 Fast Food Only Twice a Year Now 31:00 Why I Bought a Nice Mattress Instead of a Car 32:28 Ad Break 33:34 4am Wake-Ups for Swim Practice Had to Stop 35:56 "Graduate From Zillow"? He's Crushing It! 37:12 Let Each Agent Be Their Own Agent 39:07 The Silent Stalkers on Social Media 41:22 Learning CapCut Myself vs Outsourcing 42:15 People Hire You, Not Your Video 43:12 Stories Disappear in 24 Hours - Don't Worry 44:10 Going All-In on Neighborhood Tours 45:34 ISA Set 6 Appointments in 4 Days 46:45 Sisu Revealed Our Appointment Problem 46:46 Ad Break 47:49 We're Not a Robo-Calling Team 50:07 Top Lead Sources: Zillow, Past Clients, Sphere 50:31 Anything by Sharon Srivatsa Is Awesome 51:39 ChatGPT as My Assistant for Everything 52:07 Built My Own GPT for Neighborhood Scripts 53:02 Pay $20/Month, Skip Starbucks 54:14 AI = Less Thinking, More Doing 54:56 World-Class Leadership Is Purpose Every Morning Resources: Maynard's links: Website:https://www.mwagnerhomes.com/about/Maynard-Wagner Instagram:https://www.instagram.com/seattle_realtor_maynard/ YouTube:https://www.youtube.com/@wagnerrealestategroup7604 My Links: 📧 Newsletter: www.breakingandbuildingleaders.com/ 🎙 Podcast: https://podcasters.spotify.com/pod/sh... 🎥 YouTube: https://www.youtube.com/@BreakingandBuildingLeaders/featured 🐣 X: https://x.com/andrewbayon 📸 Instagram: www.instagram.com/andrew_bayon/ 🕺 TikTok: www.tiktok.com/@andrewbayon A little about us: - 10 years ago I made thousands of sales calls - I was unfulfilled on the rollercoast of referral based sales - I was overweight - 7 years ago I spoke on stage at Curaytor about marketing - I was the marketer for 5 top teams in the US spending several million on paid ads - We were posting content on social but a little aimlessly - Now we've generated well over $10 million in GCI directly from YouTube for agents - Run many of the top YouTube channels from 0 to 50k in real estate - Scaled the only hyper local newsletters across 50+ markets - We grew our team at Knwn Local to 45 people - We believe building a media brand is the new way to grow your business and own your market now. Instead of renting your business with expensive leads, you can own it with an audience. - Brand is one of the highest leverage things in business that scales your impact beyond you. - Big visions often don't make sense to small-minded people. If you want to have a greater impact, you'll have to make greater sacrifices. My message: Don’t be well known, be Knwn well. I'm pumped to help you grow & scale your business with this content. DISCLAIMER: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Knwn Local 2025 We make these videos to help build the leaders of tomorrow, but also there are a lot of “coaches” and “claims” on social media and hard to cut through the clutter. I post these to build trust with real estate professionals through value and real experience. And if they’re awesome and see the value and need help - we work together.