#504 - Susan Coghill | How To Sell A Continent

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Breaking and Entering Advertising Podcast

Breaking and Entering Media

506 episodes

3 days ago

Connecting the advertising and marketing world, one heist at a time. We bridge gaps by connecting agencies with brands, talent with recruiters, and creatives with opportunity. Whether you're a marketing exec looking for your next agency partner or breaking in for the first time, this feed is for you. Hear from agency leaders, brand marketers, reporters, and more. Join 150,000 listeners exploring the people, culture, and ideas shaping the industry. For daily short-form content, follow us on LinkedIn. For exclusive episodes, subscribe to The Vault at https://breakingandenteringadv.substack.com/

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#504 - Susan Coghill | How To Sell A Continent

Breaking and Entering Advertising Podcast

32 minutes 10 seconds

1 week ago

#504 - Susan Coghill | How To Sell A Continent

Tourism Australia CMO Susan Coghill joins Geno to share how “Come and Say G’day” became one of the most recognizable destination campaigns in the world. She reveals how consistency beats constant reinvention, what happened when Robert Irwin suddenly became a global sensation, and how Australia’s marketing team turned a kangaroo into a worldwide icon.

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