Some of the biggest threats to your firm aren’t competitors or market conditions—they’re internal “black holes” that quietly consume time, focus, and profit. In this episode of Breaking BizDev, John Tyreman and Mark Wainwright unpack the everyday practices that feel productive but actually limit growth. From utilization tracking and meeting bloat to hourly billing, shiny object syndrome, and social media overuse, these black holes pull firms away from what matters most: client outcomes and re...
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Some of the biggest threats to your firm aren’t competitors or market conditions—they’re internal “black holes” that quietly consume time, focus, and profit. In this episode of Breaking BizDev, John Tyreman and Mark Wainwright unpack the everyday practices that feel productive but actually limit growth. From utilization tracking and meeting bloat to hourly billing, shiny object syndrome, and social media overuse, these black holes pull firms away from what matters most: client outcomes and re...
Partner Involvement in Sales and Marketing: What Could Go Wrong?
Breaking BizDev
37 minutes
3 months ago
Partner Involvement in Sales and Marketing: What Could Go Wrong?
Go ahead, put all of BD on the shoulders of your most expensive asset. What could possible go wrong? In this episode, John and Mark explore the pros and cons of partner involvement in business development. They look at the benefits and drawbacks of a firm partner's role in both marketing and sales. Identify actionable strategies for helping your firm's partners engage in the right kind of business development efforts. CHAPTERS 00:00 Welcome + Listener shoutouts 03:18 Episode Rundown 04...
Breaking BizDev
Some of the biggest threats to your firm aren’t competitors or market conditions—they’re internal “black holes” that quietly consume time, focus, and profit. In this episode of Breaking BizDev, John Tyreman and Mark Wainwright unpack the everyday practices that feel productive but actually limit growth. From utilization tracking and meeting bloat to hourly billing, shiny object syndrome, and social media overuse, these black holes pull firms away from what matters most: client outcomes and re...
