In this episode of Breaking Bread Birmingham, we sit down with Pip, creator of Pip’s Hot Sauce and the powerhouse behind some of Birmingham’s most loved artisan markets. What starts as a deep dive into a cult-favourite condiment brand quickly widens into a story about community, resilience, and building platforms that lift others up.
Pip’s journey began with a scribbled, hungover recipe at The Plough. This fiery sauce quickly became a local obsession and eventually evolved into a full product range loved across the city. But the sauces were just the beginning. Drawing on her own experience as a maker, Pip went on to create trader-first markets across King’s Heath, Jewellery Quarter, Bearwood, and beyond—spaces where independent, talented creators could grow, collaborate, and actually thrive, not just turn up and pay a pitch fee.
With trademark honesty and humour, Pip talks business without the Instagram gloss: the burnout, the endless logistics, the emotional labour of social media (“I fucking hate it”), and the art of learning to delegate. Alongside the chaos sits purpose, whether that’s supporting newcomers, keeping markets inclusive, or launching projects like Spudulika, a community-driven jacket potato truck offering work experience and a route into hospitality.
Packed with laughs, behind-the-scenes reality checks, and a big dose of Birmingham pride, this episode celebrates what happens when passion meets graft—and how one person’s recipe can spark an entire movement.
If you care about food, independents, or building community from the ground up, this one’s unmissable.
Find out more about the brilliant Artisan Market- https://www.birminghamartisanmarkets.com/
Pip- https://pipshotsauce.co.uk/
https://www.instagram.com/pipshotsauce/
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