In this episode of Breaking MedTech, we break down one of the most critical (and most overlooked) parts of early-stage growth: positioning your product for what it can do now — not what you hope it’ll do five years from now.
Too many founders attempt to tell a future-state story that sounds impressive but fails to resonate.
We’re here to talk about how to get focused, stay honest, and start gaining real traction with the audience in front of you.
We cover:
Why your positioning needs to match what your product can actually deliver today
How to evolve your positioning without getting stuck
The importance of trust and momentum early on
Why your narrative means nothing if your team isn’t aligned and repeating it consistently
If you’re serious about building a brand that earns attention and trust, this is where it starts.