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Cybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday.
ENCORE EPISODE: Inside Tom Wentworth’s AI Stack: How to Automate the Stuff Marketers Hate
Breaking Through in Cybersecurity Marketing
39 minutes
2 weeks ago
ENCORE EPISODE: Inside Tom Wentworth’s AI Stack: How to Automate the Stuff Marketers Hate
As we take a brief end-of-year pause for CyberMarketingCon and holiday chaos, we’re bringing back one of 2025’s most replayed and requested episodes. Consider this your chance to revisit the insights you loved or catch an episode you might’ve missed.
Episode Summary:
Tom Wentworth, CMO at Incident.io, got tired of doing the same stuff over and over, so he built AI agents to do it for him. Sales call summaries? Automated. Blog posts from discovery calls? Done in minutes. Battle cards? They update themselves.
He’s wiring together Slack, Notion, Zapier, Gong, and ChatGPT in ways that help his team move faster without adding headcount or complexity. There are no big declarations, just real systems that save time and don’t annoy people.
We talk about what’s working, what’s breaking, and how far you can push things without sounding like a robot. Also: cold plunges, prompt rage, and the Notion doc that’s 90 pages long.
🎧 Press play to hear how Tom stretches modern marketing ops with the right automation setup.
Links & Resources Mentioned:
Incident.io
Gong
Zapier
ChatGPT
Notion
Slack
Common Room
Sanity CMS
11Labs (Voice AI)
About Tom:
Tom is a high-growth SaaS marketing leader with experience across enterprise GTM and product-led models. He writes occasionally about tech marketing at tomwentworth.com and previously hosted the Scaleup Marketing podcast.
Follow Tom on LinkedIn
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Charles Gold on LinkedIn
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See you in the next episode!
Breaking Through in Cybersecurity Marketing
Cybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday.