Cybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday.
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Cybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday.
ENCORE EPISODE: The RevOps Whisperer: How Joe Aurilia Fixes the Stuff No One Wants to Touch
Breaking Through in Cybersecurity Marketing
34 minutes
1 week ago
ENCORE EPISODE: The RevOps Whisperer: How Joe Aurilia Fixes the Stuff No One Wants to Touch
As we take a brief end-of-year pause for CyberMarketingCon and holiday chaos, we’re bringing back one of 2025’s most replayed and requested episodes. Consider this your chance to revisit the insights you loved or catch an episode you might’ve missed.
Episode Summary:
This week, we’ve got an extra special guest, Joe Aurilia, Jr., SVP of Operations at Cyware. Joining Gianna and Maria to talk more about the art of scaling, automating, and just plain getting stuff done. Joe takes us on a ride from being Cyware’s first U.S. hire (aka "the guinea pig") to building and overseeing every corner of operations from legal and IT to rev ops and marketing ops.
We chat about how to spot and fix the messiest processes, why RevOps is the unsung hero of the GTM engine, and what happens when contracts, people, and data collide. Joe also drops gems on internal sales/marketing for change management, and we close out with his dream career as an ice cream shop owner.
Plus: purple dashboards, auctioneer aspirations, and a serious stance on free sprinkles.
🔗Links & Resources Mentioned:
Cyware
Asana
Cybersecurity Marketing Society
CyberMarketingCon25
🔔 Subscribe & Review:
If you enjoyed this episode, please leave us a rating & review on your favorite podcast platform. It helps us grow and brings you more awesome guests!
📩 Got feedback or want to be on the show? Email us at podcast@cybersecuritymarketingsociety.com
Be sure also to follow our hosts on LinkedIn:
👉 Gianna Whitver
👉 Maria Velasquez
Thanks for tuning in. Remember, every Wednesday, we drop a new episode guaranteed to knock your SOCs off. 😎
Breaking Through in Cybersecurity Marketing
Cybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday.
