Cybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday.
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Cybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday.
From 30 Percent to 78 Percent: Bricklayer AI’s Q2 2025 Conversion Jump
Breaking Through in Cybersecurity Marketing
31 minutes
1 month ago
From 30 Percent to 78 Percent: Bricklayer AI’s Q2 2025 Conversion Jump
Episode Summary:
Gianna sits down and talks with Adam Vincent, founder and CEO of Bricklayer AI, about selling first and letting the market shape your message. After bootstrapping and shipping an MVP in summer 2023, Adam called (literally phone called) his way into product clarity and pipeline, then watched curiosity turn into urgency in Q2 2025. They get practical on where agents help today, so security teams finally use the tools they already pay for.
You’ll hear:
The words that make buyers lean in.
Agents that handle alert triage, weekly intel briefs, and vulnerability prioritization.
Meeting to SQO rising from about 30% (Q1 2025) to about 78% (Q2 2025).
If you’re looking for buyer-tested phrasing, three practical agent workflows, and a simple outreach pattern you can run tomorrow, this episode is for you.
About Adam:
Adam Vincent is the Founder and CEO of Bricklayer AI. He’s spent his career building software that helps security analysts do their jobs better and has worn the hats: QA, engineering, and CTO. Early at Layer 7 Technologies, he built the federal practice across sales, marketing, and tech.
In his last startup, he says the team grew revenue from zero to $30M ARR. He founded Bricklayer AI, bootstrapped for about a year, launched an MVP in summer 2023, and runs founder-led sales while standing up marketing and sales leadership.
Follow Adam on LinkedIn
🔗 Links & Resources:
Bricklayer AI
ThreatConnect
Layer 7 (now Broadcom Layer7 API Management)
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Follow the Hosts:
Gianna Whitver on LinkedIn
Maria Velasquez on LinkedIn
Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, main LinkedIn page, Instagram page, or podcast LinkedIn page.
See you in the next episode!
Breaking Through in Cybersecurity Marketing
Cybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday.
