In this podcast, I look at the elemental that create a good newsletter and what you need to do to get people looking forward to getting your email each week.

We get 121 emails on average every single day. So how do you get someone to open your marketing email and not delete it?

I go over the different kinds of newsletters you might want to create and why each of these works. And why you may want to consider charging for people to get your newsletter.

Plus, I share why I no longer ask for you to sign up to my newsletter so get my Actually Useful Podcast Show Notes, which are worksheets that go with each podcast episode.

I also look at why you need to think about your newsletter as a magazine. Then I give you a quick exercise to do to help you understand what really makes a good newsletter.

I share the four different kinds of newsletters that you can make. As well as the one you might want to avoid as it’s so difficult to get right.

I go over the importance of creating a community around your newsletter. And the idea that I pinched from another newsletter which I reckon everyone should do.

Plus, I explain why you should feel proud for getting even one person signed up to your mailing list. And why building a list is far harder than ‘the experts’ will tell you. But that there are ways to encourage the right kinds of people to sign up.

All the newsletters mentioned in this podcast:

Brew Time newsletter - https://brewtime.substack.com/
Nick Parker’s newsletter - https://www.thatexplainsthings.com/about/
Sian Meades Williams newsletter - https://mailchi.mp/69d207801f23/freelancewritingjobs
The Quietus subscription - https://thequietus.com/articles/28506-membership
Books That Matter - https://www.booksthatmatter.co.uk/
The Idler - https://www.idler.co.uk/
Popbitch - https://popbitch.com/
The Friday Club - https://knowltonmarketing.co.uk/the-friday-club/
You Are The Media - https://www.youarethemedia.co.uk/
Sofie Hagen - https://www.sofiehagen.com/newsletter
Mslexia - https://mslexia.co.uk/

Further reading and listening:
Nick Parker’s podcast episode 16 - https://indieessentials.co.uk/tone-of-voice-with-nick-parker/
What makes a good newsletter - https://indieessentials.co.uk/what-makes-a-good-newsletter/