Patanjali  &  its swadeshi effect gradually spread like wildfire in the 1990s and is still lit.  One of the select few brands that form the fundamental foundation of the Indian consumerist identity is Patanjali. The corporation has emerged as one of the symbols of the Indian economy thanks to its use of a variety of marketing strategies to promote its wide range of products.  In this Monday's case study episode, we discuss the key strategies of Patanjali.  Hear it out & comment.