A high-profile businessman and political strategist, Brian Crombie brings his straightforward and highly informed perspective to his new show – The Brian Crombie Hour on Sauga 960AM Tuesdays and Thursday evenings at 7 pm. His vast experience working on Federal, Provincial, and Local politics and at the high levels of the business world, Brian gives us a glimpse inside the political war rooms and behind the boardroom doors. A man constantly on the move, Brian easily navigates between issues here in Canada and abroad.
While politics and business dominate his time, Brian also explores his other great interest, The Arts. Whether it's politics, business, or the Arts, there will be no shortage of guests for his weekly roundtable. Politics of the day, emerging businesses, Economic issues, or the hottest trends in the Arts- they will be all under Brian’s microscope to get his own political opinions and thoughts. Every hour will end with a robust round table debate with an incredible array of guests from all across the political, business, and arts spectrum.
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A high-profile businessman and political strategist, Brian Crombie brings his straightforward and highly informed perspective to his new show – The Brian Crombie Hour on Sauga 960AM Tuesdays and Thursday evenings at 7 pm. His vast experience working on Federal, Provincial, and Local politics and at the high levels of the business world, Brian gives us a glimpse inside the political war rooms and behind the boardroom doors. A man constantly on the move, Brian easily navigates between issues here in Canada and abroad.
While politics and business dominate his time, Brian also explores his other great interest, The Arts. Whether it's politics, business, or the Arts, there will be no shortage of guests for his weekly roundtable. Politics of the day, emerging businesses, Economic issues, or the hottest trends in the Arts- they will be all under Brian’s microscope to get his own political opinions and thoughts. Every hour will end with a robust round table debate with an incredible array of guests from all across the political, business, and arts spectrum.
Brian Crombie Radio Hour - Epi 1537 - Your History Is Your Asset: Business Storytelling, Heritage, and Trust with Joanne Archibald
Brian Crombie Radio Hour
50 minutes
1 week ago
Brian Crombie Radio Hour - Epi 1537 - Your History Is Your Asset: Business Storytelling, Heritage, and Trust with Joanne Archibald
As the year winds down, The Brian Crombie Hour takes a thoughtful look at how the past can inform the future — in business and beyond. Brian Crombie is joined by Joanne Archibald, PhD, Canadian historian and founder of Livy Consulting, for a deep dive into why organizational history is one of the most underused assets in today’s marketplace. Joanne works with Canadian companies that have rich archives but struggle to turn them into meaningful narratives. In this episode, she explains how heritage can strengthen branding, marketing, internal culture, and trust — and why authentic storytelling resonates more than ever in a crowded, noisy world. The conversation also explores Joanne’s transition from academia to entrepreneurship, the challenges of building a purpose-driven consulting firm, and what Canada’s historical identity — including lessons from figures like Prime Minister Louis St. Laurent — can teach organizations about leadership and legacy. A smart, reflective episode about identity, storytelling, and using history not as nostalgia — but as strategy.
Brian Crombie Radio Hour
A high-profile businessman and political strategist, Brian Crombie brings his straightforward and highly informed perspective to his new show – The Brian Crombie Hour on Sauga 960AM Tuesdays and Thursday evenings at 7 pm. His vast experience working on Federal, Provincial, and Local politics and at the high levels of the business world, Brian gives us a glimpse inside the political war rooms and behind the boardroom doors. A man constantly on the move, Brian easily navigates between issues here in Canada and abroad.
While politics and business dominate his time, Brian also explores his other great interest, The Arts. Whether it's politics, business, or the Arts, there will be no shortage of guests for his weekly roundtable. Politics of the day, emerging businesses, Economic issues, or the hottest trends in the Arts- they will be all under Brian’s microscope to get his own political opinions and thoughts. Every hour will end with a robust round table debate with an incredible array of guests from all across the political, business, and arts spectrum.
