Tonight on The Brian Crombie Hour, join Brian for a compelling conversation with Jeff Rubin, renowned economist, former CIBC Chief Economist, and author of A Map of the New Normal.
Jeff argues that Canada’s economy is standing at a crossroads. As the U.S.-Mexico-Canada Agreement comes up for renewal, protectionism south of the border is reshaping our trade reality. Rubin warns that Canada can no longer rely on the U.S. market, predicting rising mortgage rates and growing vulnerability in a potential trade war.

Together they discuss whether Prime Minister Mark Carney’s plan to double non-U.S. exports is realistic — or merely political theatre. Rubin says Europe offers little growth and limited market access, while the real opportunities lie with BRICS countries like China and India, despite strained diplomatic ties. Jeff also challenges Canada’s current tariff strategy, asking: Why are we matching U.S. tariffs on Chinese electric vehicles when our own EV production is stalled?
It’s a thought-provoking look at how Canada must adapt — balancing values, politics, and economic survival in an increasingly divided global economy.