"Integration with Procore? Everyone warned us they'd copy our product. We did it anyway - and it became our best go-to-market decision."
In today's episode of Bricks and Bytes, we had Or Lakritz, founder of StructShare (now Trimble Materials), and we got to learn about how a 21-person startup navigated acquisition conversations with multiple players, the critical importance of transparency during M&A, why integrating with Procore in 2021 was one of their best decisions... and many more!
Tune in to find out about:
✅ Why Trimble chose to buy instead of build - and how StructShare filled a strategic procurement gap
✅ The real differences between being acquired by a platform giant vs. private equity (spoiler: it's all about narrative)
✅ How Or managed team culture and morale through the acquisition process with full transparency
✅ Why distribution matters more than product in construction tech - and what AI might change about that
This one's packed with honest insights from someone who actually lived through it. Worth the listen.
Our Sponsor:
Aphex is the multiplayer planning platform where construction teams plan together, stay aligned, and deliver projects faster – check out aphex.co
Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.com
BuildVision - streamlining the construction supply chain with a unified platform - www.buildvision.io
Chapters
0:00 Intro
4:00 Introduction to the Podcast and Guests
4:59 The Acquisition Story of Structure
9:17 Navigating the Acquisition Process
16:18 Cultural Integration Post-Acquisition
18:15 Lessons Learned from Building Structure
31:46 The Evolution of the Procurement Space
33:04 The Evolution of Construction Tech
35:58 AI's Impact on Procurement Processes
39:20 Building the Future of Procurement
42:24 Navigating Go-to-Market Strategies
44:36 Acquisition Insights and Market Dynamics
57:35 Integrating with Industry Giants
1:01:02 Personal Growth and Impact in Business