Episode 5: Leigh Isaacson

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Briefly

toucan

9 episodes

9 months ago

Welcome to Briefly, where we briefly talk shop and strategy with marketers, leaders and creatives, about their marketing philosophies, stories and challenges. Our goal here is to explore brands and to share with our listeners how our guests do what they do. Many organizations have their own way of looking at their goals, objectives, strategies, audience, etc., but everyone in every industry is selling something, whether it’s a product, service, idea, time, space, advice, whatever. So, there’s always something we can learn from each other. Briefly is an exercise for guest, host and listener to learn how different brands position themselves and why. It’s an interview, strategy discussion and learning experience, all rolled into one.

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Hosted on Acast. See acast.com/privacy for more information.

Episode 5: Leigh Isaacson

Briefly

19 minutes

6 years ago

Episode 5: Leigh Isaacson

Leigh Isaacson is the Co-Founder of Dig - The Dog Person's Dating App. Dig is an iOS mobile dating app for dog owners and dog lovers. As Co-Founder and CEO of the start-up company, Leigh is in charge of fundraising, management, investor relations, daily operations, business partner acquisition, financials, longterm marketing strategies, social media campaigns, and monthly active user growth. Dig was part of the IdeaX Accelerator Program through Idea Village in New Orleans and was selected as a finalist for 2018 MassChallenge Boston.

Leigh is an also an instructor at Tulane University, where she teaches a master's course in Media, Terrorism and Disasters master's students in the Homeland Security and Emergency Response Management program. She also teaches Introduction to Journalism to undergraduate students in the public relations department. Topics include ISIS' use of social media, communication methods in times of domestic terrorism and disaster, interview techniques, and preventing hysteria.

Hosted on Acast. See acast.com/privacy for more information.