What makes a marketing partner more than just another agency? Amanda Wallman, founder of Alpine Edge Marketing, joins Alex Stonehouse to share her journey from alpine ski racing to running a founder-led consultancy helping startups and small businesses grow.
We talk about:
Why being founder-led creates deeper trust and stronger partnerships.
How lessons from ski racing apply to marketing, growth, and testing strategies.
The importance of clarity, consistency, and momentum in building brands.
Why marketing is a business solution, not just campaigns.
And how to bring back the fun, creativity, and energy that unlock better results.
Whether you’re a founder, a marketer, or somewhere in between, Amanda’s insights on building authentic, human-centered marketing strategies will leave you inspired.