Predictive models are the yin to Gen AI’s yang and yet, they’re often forgotten about and left behind; especially in the context of driving business value. In the latest episode of Bringing Data and AI To Life, host Nick Dobbins, VP and Worldwide Field CTO at Informatica, sits down with Eric Siegel, CEO of Gooder AI and bestselling author of "The AI Playbook," to explore the practical implementation of machine learning in business operations and how we can cut through AI hype and unlock real business value through predictive analytics. Tune in to learn why predictive AI deserves equal attention as generative AI, how to bridge the gap between technical and business metrics, and discover a six-step framework for successful ML deployment.