Every broadcaster is starting an AI initiative. Only five percent are actually doing something tangible. The rest are tinkering at the edges with expensive pilots nobody uses.
The problem isn't the technology. It's change management.
Most organizations approach AI like just another technology integration. Wrong. The first conversation should be about revenue opportunities and operational savings, not tech stacks. Because at the first hurdle, it gets handed to the IT team. Now it's an IT project. And those fail.
Compare that to YouTube. Light years ahead. Not better engineers—they embedded change management into their DNA from day one. Every product decision aligned with their recommendation engine. That's the operating system difference that separates winners from everyone else.
🎯 THE THREE FAILURE MODES:
1️⃣ Strategic Misalignment: Starting with technology instead of the business problem. Where are we leaving money on the table? What if we could recover three to five percent revenue through better efficiency?
2️⃣ Technical Mismatch: Organizations buy the wrong AI tool. A vendor pitches ChatGPT for a scheduling problem that actually needs predictive data science. Guaranteed failure.
3️⃣ Operational Discontinuity: Systems get deployed but nobody uses them. The workflow doesn't fit how people actually work. So they revert to what they know.
✅ THE FOUR-STEP FIX:
STEP ONE: Build a coalition of operators, not just executivesSTEP TWO: Crystal clarity on change—this is AI augmentation, not replacementSTEP THREE: Move people up the value chain, not out of jobsSTEP FOUR: Implement gradually in low-risk, high-reward areas first
⏰ Timeline: Six to nine months for genuine business value.
The competitive risk: broadcasters moving first through proper change management will be operating on a different system by 2026. For FAST channels using nowcasting? That's three to five percent annual revenue recovery. First-mover advantage. Real money.
The window is closing.
🔧 IF YOU'RE READY:
Don't start with technology. Start with a conversation. Get your ops, finance, and IT teams together. Ask: where are we losing money or efficiency today? Pick one problem. Figure out if AI helps. Then design the change management approach. Then build the solution.
That's how the five percent do it.
Ancast Intelligence works with broadcasters on the implementation side. We offer: AI Discovery Sprint (two-week audit), Roadmap & R&D Advisory (four to six weeks), Fractional Delivery Lead (live projects), and Bespoke Projects (full implementations like Nowcasting).
You're not buying AI. You're buying the certainty that it will actually work and drive the value you expect.
🎙️ Ben Anchor (Broadcast Consultant & AI Strategist) with RaIAna
Not hype. Just 20 years of broadcast experience and the hard truth about what actually works.
🌐 ancast.co.uk
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