Browse Basket Buy is a podcast / webinar series (they’re almost the same now anyway) that digs into the three things that actually matter in eCommerce: how customers behave, what the data tells you, and what changes actually work.
Each month, we talk to people who know why shoppers do what they do, how to spot patterns in the numbers, and which changes actually boost sales.
All content for Browse Basket Buy is the property of Dan Bond, RevLifter and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Browse Basket Buy is a podcast / webinar series (they’re almost the same now anyway) that digs into the three things that actually matter in eCommerce: how customers behave, what the data tells you, and what changes actually work.
Each month, we talk to people who know why shoppers do what they do, how to spot patterns in the numbers, and which changes actually boost sales.
The Metrics Matter: Andy Griffiths on eCommerce numbers that don’t add up
Browse Basket Buy
25 minutes
1 month ago
The Metrics Matter: Andy Griffiths on eCommerce numbers that don’t add up
Andy Griffiths, Chief Growth Officer at Climb Agency, joins Dan to dissect why most eCommerce brands are obsessing over the wrong metrics and paying what he calls the “Google tax” – targeting people who would buy anyway instead of finding new customers. What we covered The metrics addiction problem – Why CFOs with spreadsheets are […]
Browse Basket Buy
Browse Basket Buy is a podcast / webinar series (they’re almost the same now anyway) that digs into the three things that actually matter in eCommerce: how customers behave, what the data tells you, and what changes actually work.
Each month, we talk to people who know why shoppers do what they do, how to spot patterns in the numbers, and which changes actually boost sales.
