Browse Basket Buy is a podcast / webinar series (they’re almost the same now anyway) that digs into the three things that actually matter in eCommerce: how customers behave, what the data tells you, and what changes actually work.
Each month, we talk to people who know why shoppers do what they do, how to spot patterns in the numbers, and which changes actually boost sales.
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Browse Basket Buy is a podcast / webinar series (they’re almost the same now anyway) that digs into the three things that actually matter in eCommerce: how customers behave, what the data tells you, and what changes actually work.
Each month, we talk to people who know why shoppers do what they do, how to spot patterns in the numbers, and which changes actually boost sales.
What’s the big AI-dea? Parry Malm on teaching machines to understand eCommerce customers
Browse Basket Buy
33 minutes
5 days ago
What’s the big AI-dea? Parry Malm on teaching machines to understand eCommerce customers
Everyone slapped “AI-powered” on their homepage in 2023. Parry Malm was building AI that actually worked in 2015. Before ChatGPT existed, before anyone could spell “generative AI,” Parry built Phrasee – a company that used machine learning to write email subject lines that outperformed humans. Then he retired. Ate kimchi. Went on walks. And came […]
Browse Basket Buy
Browse Basket Buy is a podcast / webinar series (they’re almost the same now anyway) that digs into the three things that actually matter in eCommerce: how customers behave, what the data tells you, and what changes actually work.
Each month, we talk to people who know why shoppers do what they do, how to spot patterns in the numbers, and which changes actually boost sales.
